

STRATEGY SIMPLIFIED

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Brand-ish is a strategy consultancy based in London. We work across the strategic spectrum with brands and agencies.
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We're known for original thinking and a straightforward, engaging and user-friendly approach to creating and developing brands.
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We're proud to have grown our business solely by word of mouth.
ABOUT
WHAT


INNOVATION
Change Management
Futuring
Experience
NPD
Packaging​
Service

INSIGHT
B2B & Consumer
Competitor Analysis
Market Mapping
Qualitative Research
Segmentation
Trends
BRAND STRATEGY
Creation & Naming
Development
Portfolio​
Positioning
Proposition
Story
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Our work is based on five core beliefs:
ASK QUESTIONS
We're not afraid to interrogate the brief
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EXAMINE THE CONTEXT
No​ brand exists in a vacuum
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TRY ON THE AUDIENCE'S SHOES
We need to see things from their point of view
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WORK FROM THE POSITIONING UP
It forms the foundation of every brand
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SIMPLICITY AT THE HEART OF EVERYTHING
If it's not simple, it won't be used
APPROACH
We've over 20 years' experience working in a wide range of sectors and with clients from blue chip to start ups.
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We work across the whole range of strategic brand issues.
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Recent projects include:
FOOD
Customer Journey
Trends
FOOD
Customer Journey
Trends
FINTECH
STARTUP
Proposition
BREWERY
Brand Positioning
Naming
FINANCIAL SERVICES
Loyalty
Brand Research
SMALL
APPLIANCES
Research & NPD
LEISURE
Acquisition
Retention
LUXE TRAVEL
Proposition
Innovation
LEGAL
Creation & Naming
Brand Story
BEAUTY
Packaging
Workshops
PROJECTS
